Coca-Cola offering the same formula and Gillette offering the same razor products in each market they compete in are both examples of a ________ for international markets.

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Quizplus · Accepted Answer

Straight Extension Strategy involves offering the same product in every market without making any changes. This strategy works well for standardized products and brands that have a strong global reputation. Coca-Cola and Gillette are both well-established global brands that use the same formula and products in every market they operate in.

Coca-Cola Offering the Same Formula and Gillette Offering the Same