In India, Pizza Hut offers pizzas with traditional toppings such as paneer and tikka.This is an example of ________________

Question

Quizplus · Accepted Answer

Product adaptation strategy involves modifying an existing product to better suit the needs or preferences of a local market. Pizza Hut is adapting its product offering by adding traditional Indian toppings to appeal to the Indian market. This shows that Pizza Hut has taken the Indian market conditions into account and is willing to adapt its product to meet local tastes and preferences.

In India, Pizza Hut Offers Pizzas with Traditional Toppings Such