Coca Cola and Pepsi offering traditional lemonade - Nimbu Pani, in India is an example of backward invention

Question

Quizplus · Accepted Answer

Backward invention refers to a company introducing a product or service that is already prevalent in a country or region but has not been offered by the company before. Coca Cola and Pepsi offering traditional lemonade in India, where Nimbu Pani is already a popular drink, is an example of backward invention.

Coca Cola and Pepsi Offering Traditional Lemonade - Nimbu Pani