Focus groups have become one of the major marketing research tools for getting insight into consumer thoughts and feelings.However,a researcher relying solely on focus groups would likely be most concerned about which of the following?

Question

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Focus groups are not meant for generalizing the results to the entire population, as they involve only a small sample size. Therefore, a researcher relying solely on focus groups would likely be most concerned about the lack of generalizability of the results obtained from the focus group.

Focus Groups Have Become One of the Major Marketing Research