A(n)________ identifies the degree of effort required of the firm's personnel to collect information and make a purchase decision.

Question

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The buy class framework identifies the degree of effort required of the firm's personnel to collect information and make a purchase decision. It is based on three types of buying situations: straight rebuy, modified rebuy, and new task. The degree of effort required increases as the buying situation moves from straight rebuy to new task.

A(n)________ Identifies the Degree of Effort Required of the Firm's