Ads for an airline promote its last-minute fare savers program. This program is one way to deal with the service characteristic of perishability.

Question

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Perishability is the characteristic where a service cannot be stored or saved for later use, and therefore any unsold services are lost revenue. The last-minute fare savers program promotes unused seats on flights close to departure, helping to reduce the effects of perishability by filling up seats that would otherwise go unsold.

Ads for an Airline Promote Its Last-Minute Fare Savers Program