Which of the following types of brand equity metrics would most likely be based on information gathered through consumer surveys?

Question

Quizplus · Accepted Answer

Customer mind-set metrics are typically based on information gathered through consumer surveys, which aim to understand consumers' attitudes, preferences, and behaviors towards a brand. The other metrics listed (revenue premium, financial market, brand venture, equity-identity) are typically based on financial or market data.

Which of the Following Types of Brand Equity Metrics Would