Some television shows have shown actors drinking a cup of Starbucks coffee.In these instances, Starbucks has chosen ________ as a marketing tool.

Question

Quizplus · Accepted Answer

Branded entertainment is the use of entertainment content as a marketing tool to promote a brand. In this case, Starbucks is using television shows to showcase their product through the actors drinking their coffee, which is a form of branded entertainment.

Some Television Shows Have Shown Actors Drinking a Cup of Starbucks