According to marketing strategy expert Michael Porter,"Competitive strategy is about being ________."
A) efficient
B) different
C) superior
D) satisfactory

Question

Quizplus · Accepted Answer

According to Michael Porter, competitive strategy is about being different from competitors by offering unique value to customers. Efficiency and superior performance are important aspects of competitive strategy, but being different is the key to standing out in a crowded marketplace. Satisfactory performance may not provide enough differentiation to create a sustainable competitive advantage.

According to Marketing Strategy Expert Michael Porter,"Competitive Strategy Is About