Which marketing strategy involves developing the lowest cost structure in order to earn higher margins?
A) competitive scope
B) cost leadership
C) segmentation
D) differentiation

Question

Quizplus · Accepted Answer

Cost leadership strategy involves developing the lowest cost structure in order to earn higher margins. This strategy is focused on minimizing costs in every aspect of the business, such as production, distribution, marketing, and customer service, while maintaining a reasonable level of quality. This allows the company to offer lower prices to customers while still earning a profit, which can attract a larger customer base and increase market share.

Which Marketing Strategy Involves Developing the Lowest Cost Structure in Order