Which of the following is LEAST likely to be used by a firm pursuing a marketing strategy of differentiation?
A) reliability
B) convenience
C) performance
D) cost leadership

Question

Quizplus · Accepted Answer

A firm pursuing a strategy of differentiation aims to differentiate its products or services from those of its competitors, focusing on unique features or benefits that appeal to customers. Cost leadership, on the other hand, is a strategy where a firm focuses on achieving the lowest possible cost of production and distribution, often resulting in a standardized product or service. Therefore, D (cost leadership) is least likely to be used by a firm pursuing a marketing strategy of differentiation.

Which of the Following Is LEAST Likely to Be Used