A marketing strategy of competitive advantages is typically based on either ________ or ________.
A) mass global appeal; cost leadership
B) cost leadership; differentiation
C) segmentation; globalization
D) differentiation; reliability

Question

Quizplus · Accepted Answer

A marketing strategy of competitive advantages is typically based on either cost leadership or differentiation. Mass global appeal and segmentation are not specific strategies but can be elements within a larger strategy, and reliability is not a commonly cited basis for competitive advantage.

A Marketing Strategy of Competitive Advantages Is Typically Based on Either