A firm that has determined which customers to serve,where to conduct business,and how to meet customer needs has most likely developed a ________.
A) profit analysis
B) business portfolio
C) marketing strategy
D) public relations plan

Question

Quizplus · Accepted Answer

Developing a marketing strategy involves identifying the target market, determining the business's unique value proposition, outlining the marketing mix (product, price, promotion, and place), and establishing goals and metrics for measuring success. This requires decisions about which customers to serve, where to operate, and how to meet customer needs. Profit analysis, business portfolio, and public relations planning may be components of a marketing strategy, but they are not the primary focus.

A Firm That Has Determined Which Customers to Serve,where to Conduct