Research indicates that a firm with an effective marketing-oriented strategy is more likely to experience higher ________.
A) long-term profits
B) production costs
C) short-term profits
D) start-up costs

Question

Quizplus · Accepted Answer

Effective marketing-oriented strategies focus on understanding and satisfying the customer's needs and desires, which leads to higher customer satisfaction and loyalty. As a result, the firm is more likely to experience long-term profits.

Research Indicates That a Firm with an Effective Marketing-Oriented Strategy