A firm could most likely increase the perceived benefits of a product by ________.

Question

Quizplus · Accepted Answer

Adding a desirable new feature to the product without increasing the purchase price would increase the perceived benefits of the product, as customers would be getting more value for their money. Reducing the overall purchase price (A) may increase perceived value, but it could also be seen as a reduction in quality. Reducing operating costs (B) would increase the perceived value over time, but may not be as immediately impactful as adding a new feature. Adding maintenance costs (C) would decrease the perceived value of the product.

A Firm Could Most Likely Increase the Perceived Benefits of a Product