Singularity in a marketing strategy asserts that firms should strive to be better than their competitors in all areas.

Question

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Singularity in a marketing strategy refers to the concept of focusing on a unique selling proposition that sets a company apart from its competitors, instead of trying to be better than competitors in all areas. This approach involves identifying a specific area of strength or differentiation to emphasize in marketing efforts.

Singularity in a Marketing Strategy Asserts That Firms Should Strive