For the most effective situation assessment,which of the following should occur first?
A) determining a marketing mix
B) reviewing customer needs
C) evaluating technology
D) defining the market

Question

Quizplus · Accepted Answer

Defining the market should occur first in situation assessment as it helps in identifying and analyzing the target market and competition. This provides a foundation for making informed decisions about marketing strategies, product development, and distribution channels. Once the market is defined, reviewing customer needs and evaluating technology can then be done to further refine the marketing mix.

For the Most Effective Situation Assessment,which of the Following Should