A broad,subjective search for trends across media and other environments is known as ________.
A) targeting
B) coolhunting
C) positioning
D) data mining

Question

Quizplus · Accepted Answer

Coolhunting refers to the practice of seeking out emerging trends and cultural shifts in order to identify new opportunities for marketing and branding. It often involves a qualitative, subjective analysis of a range of media and cultural environments. Targeting, positioning, and data mining are all related but distinct concepts within marketing and market research.

A Broad,subjective Search for Trends Across Media and Other Environments