Using interviews and ethnographies to gather customer insights produces general findings that can be applied to the mass market.

Name: Using interviews and ethnographies to gather customer insights produces general findings that can be applied to the mass market.
Brand: Quizplus
Rating: 4.9 (38 reviews)

Question

Quizplus · Accepted Answer

Interviews and ethnographies are qualitative research methods that provide deep, contextual, and nuanced understanding of specific groups or individuals, rather than generalizable findings applicable to the mass market.

Using Interviews and Ethnographies to Gather Customer Insights Produces General