In most firms,the process of developing a marketing strategy begins with the guidance provided by a(n)________.

Question

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A mission statement outlines a company's purpose, goals, and values. It provides guidance and direction for all aspects of the business, including the development of a marketing strategy. The mission statement helps to ensure that the marketing strategy aligns with the overall goals and values of the company.

In Most Firms,the Process of Developing a Marketing Strategy Begins