Clear marketing objectives primarily help a firm to ________.

Question

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Clear marketing objectives provide a consistent and specific direction for decision-making within a firm. This helps to ensure that everyone is on the same page and working towards the same goals. Assessing competitors, motivating sales representatives, and monitoring B2B accounts may also be important factors in marketing, but they are not directly related to the benefits of clear marketing objectives.

Clear Marketing Objectives Primarily Help a Firm to ________