Which term refers to the distance between where a firm is and where it wants to be?

Question

Quizplus · Accepted Answer

Planning gap refers to the difference between a firm's current position and where it wants to be in the future. Strategic goal refers to a firm's long-term objectives. Life cycle refers to the stages a product or organization goes through over time. Bubble does not relate to the distance between a firm's current and desired position.

Which Term Refers to the Distance Between Where a Firm