A large retail firm is experiencing a significant sales gap.Which of the following strategies would LEAST likely be implemented by the firm to close the gap?

Question

Quizplus · Accepted Answer

Forward integration involves the firm acquiring or owning its own distribution channels or suppliers. This is unlikely to directly address a sales gap, and may require significant resources and investment. The other options (diversification, market penetration, product development) entail expanding or improving the company's product offerings or increasing its market share, which are more likely to help close a sales gap.

A Large Retail Firm Is Experiencing a Significant Sales Gap