Most marketers use either a SWOT analysis or a(n)________ when they need to identify the best markets to target with a specific product.
A) decision model
B) perceptual map
C) demographic survey
D) strength/attractiveness matrix

Question

Quizplus · Accepted Answer

A SWOT analysis is primarily focused on internal and external factors that could influence the success of a product, while a demographic survey is designed to collect information on the characteristics of a specific population. A perceptual map is a tool used to visually represent how consumers perceive different products or brands in the market. A strength/attractiveness matrix allows marketers to compare different market segments based on how attractive they are and how strong the company's position is within each segment. This makes it the best option for identifying the best markets to target with a specific product.

Most Marketers Use Either a SWOT Analysis or A(n)________ When