Matching a firm's competitive advantages with attractive market opportunities is best known as ________.
A) targeting
B) positioning
C) segmenting
D) differentiating

Question

Quizplus · Accepted Answer

Targeting involves identifying specific market segments and selecting one or more segments to enter based on the firm's competitive advantages and the attractiveness of the market opportunities. Positioning involves creating a unique image or reputation in the minds of consumers, while segmenting involves dividing a larger market into smaller groups based on similar characteristics. Differentiating involves creating unique features or benefits that set the firm apart from competitors. While all four of these concepts are important in marketing, the best match for the description given is targeting.

Matching a Firm's Competitive Advantages with Attractive Market Opportunities Is