A firm using the follower strategy will most likely enter the market with a(n)________.
A) new product that has never been seen
B) product sold domestically and abroad
C) improved version of an existing product
D) adaptation of an online international product

Question

Quizplus · Accepted Answer

A firm using a follower strategy will enter the market with an improved version of an existing product. The aim of this strategy is to emulate and/or build on the success of the leader. It is therefore unlikely that the firm will introduce a completely new product or adapt an online international product that has never been seen before. The focus is on improving an existing product to capture a share of the market. Domestic or international sales are not necessarily a defining factor in this strategy.

A Firm Using the Follower Strategy Will Most Likely Enter