According to Frederick Reichheld,what is the best indicator for a firm's growth?
A) customer repurchase rates
B) long-term customer retention rate
C) number of customer recommendations
D) ratio of customer profits and marketing costs

Question

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Frederick Reichheld identified the number of customer recommendations, or the Net Promoter Score (NPS), as the best indicator of a firm's growth. He argued that customers who are promoters of a brand are more likely to contribute to its growth through positive word-of-mouth, leading to new customer acquisition and increased loyalty.

According to Frederick Reichheld,what Is the Best Indicator for a Firm's