By measuring customer retention rates,firms can determine both behavioral loyalty and attitudinal loyalty.

Name: By measuring customer retention rates,firms can determine both behavioral loyalty and attitudinal loyalty.
Brand: Quizplus
Rating: 4.8 (32 reviews)

Question

Quizplus · Accepted Answer

Customer retention rates primarily measure behavioral loyalty, which is based on repeat purchasing behavior, while attitudinal loyalty refers to a customer's emotional attachment and preference for a brand, which requires different methods to assess, such as surveys or interviews.

By Measuring Customer Retention Rates,firms Can Determine Both Behavioral Loyalty