A resource-based view of strategy development asserts that a firm's success depends on ________.
A) profitability ratios
B) industry attractiveness
C) industry macro environments
D) sustainable competitive advantages

Question

Quizplus · Accepted Answer

A resource-based view of strategy development asserts that a firm's success depends on its ability to create and maintain sustainable competitive advantages based on its unique resources and capabilities. Profitability ratios, industry attractiveness, and industry macro environments are important considerations but cannot alone determine a firm's success.

A Resource-Based View of Strategy Development Asserts That a Firm's