What is the first step in building a brand?

Question

Quizplus · Accepted Answer

The first step in building a brand is to form a positioning statement, which is a concise statement that defines the brand's unique value proposition and differentiation from competitors. This statement serves as the foundation for all brand identity and communication efforts. Brainstorming advertising copy, selecting a spokesperson, and searching for sponsorships all come later in the branding process once the brand's positioning has been established.

What Is the First Step in Building a Brand