The consumer backlash caused by the introduction of New Coke indicated that the brand equity of Coca-Cola relied heavily on brand ________.

Question

Quizplus · Accepted Answer

The consumer backlash caused by the introduction of New Coke indicated that the brand equity of Coca-Cola relied heavily on brand heritage. The company had built up a strong emotional connection with consumers based on the history and tradition of the brand, and this was disrupted by the introduction of a new formula.

The Consumer Backlash Caused by the Introduction of New Coke