The speed at which a truly new product spreads through a market is known as the ________.
A) continuity of innovations
B) diffusion of innovations
C) adoption process
D) branding process
Correct Answer:
Verified
Q2: The diffusion curve maps directly to the
Q3: Which of the following requires substantial changes
Q4: Which tool is most useful for understanding
Q5: In terms of marketing strategy,an innovation is
Q6: Inter-consumer communication typically drives the acceptance or
Q7: The behaviors,knowledge,and equipment needed to use a
Q8: What is the first step in the
Q9: Which adoption segment is most critical to
Q10: How can a marketing strategist influence the
Q11: In a customer value frontier,products in the
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