A firm is most likely using ________ when it identifies and corrects a marketing problem in order to obtain forecasted results.
A) progress control
B) SWOT analysis
C) premise control
D) staircase analysis

Question

Quizplus · Accepted Answer

Progress control involves identifying and correcting problems in order to achieve forecasted results. SWOT analysis involves identifying strengths, weaknesses, opportunities, and threats in the market. Premise control involves maintaining consistent internal operations. Staircase analysis is not a recognized marketing term.

A Firm Is Most Likely Using ________ When It Identifies