The primary purpose of using marketing metrics is to ________.
A) identify the performance of a business unit
B) correct problems with the marketing strategy
C) determine what factors drive a firm's performance
D) evaluate the assumptions underlying a marketing plan

Question

Quizplus · Accepted Answer

Marketing metrics are primarily used to determine what factors drive a firm's performance by measuring and analyzing various aspects of marketing activities.

The Primary Purpose of Using Marketing Metrics Is to ________