Which "key player" in the advertising world is composed of the channels of communication that carry the message from the advertiser to the audience and from consumers back to companies?

Question

Quizplus · Accepted Answer

The media refers to the various channels (such as TV, radio, print, digital) that are used to communicate an advertising message from the advertiser to the target audience. Additionally, feedback from the consumers can also be received through media channels. The other options, such as advertiser, agency, vendor, and distributors are not specifically related to the channels of communication.

Which "Key Player" in the Advertising World Is Composed of the Channels