Which of the following types of agencies would most likely be able to purchase media at a low cost because they can group several clients' purchases together?

Question

Quizplus · Accepted Answer

Media-buying services specialize in purchasing media on behalf of multiple clients. By grouping the purchases together, they are able to negotiate lower rates and pass those savings on to their clients. Creative boutiques, in-house agencies, traffic departments, and full-service agencies may also purchase media, but they may not have the same bargaining power as media-buying services.

Which of the Following Types of Agencies Would Most Likely