In an advertising agency,who is usually responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer?

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Quizplus · Accepted Answer

The account planning group is typically responsible for gathering available intelligence on the market and consumers and for acting as the voice of the consumer. They conduct research, analyze data, and provide insights to help guide creative development and strategy. Account executives may also work closely with the account planning group in this capacity, but ultimately, the research and intelligence gathering falls under the purview of the account planning department.

In an Advertising Agency,who Is Usually Responsible for Gathering Available