Delia's is a clothing retailer that targets teenage girls.It runs coordinated promotions for its catalogs,website,and retail outlets.It uses the same models in its catalog and print ads,as well as on its website.Delia's works to make sure its public relations activities and sales promotions harmonize with its advertising in all venues.From this information,you can infer that Delia's is using ________.

Question

Quizplus · Accepted Answer

Delia's is using integrated marketing communication by coordinating promotions across all channels, using consistent models, and ensuring public relations and sales promotions complement advertising efforts. This approach aims to create a seamless and consistent brand experience for customers across various touchpoints.

Delia's Is a Clothing Retailer That Targets Teenage Girls