In which type of personal selling does a representative make sales calls at a customer's place of business?
A)prospecting
B)field sales
C)retail selling
D)direct marketing
E)lead selling

Question

Quizplus · Accepted Answer

Field sales involve representatives making sales calls at a customer's place of business. Prospecting involves searching for potential customers, retail selling involves selling products directly to consumers in a store setting, direct marketing involves reaching out to customers through various channels (e.g. mail, email, phone), and lead selling involves selling leads to other businesses. None of these fully describe making sales calls at a customer's place of business, which is the defining characteristic of field sales.

In Which Type of Personal Selling Does a Representative Make