Which strategy directs marketing efforts at the consumer?
A) push
B) exchange
C) pull
D) coverage
E) cooperative

Question

Quizplus · Accepted Answer

The pull strategy directs marketing efforts at the consumer by creating demand for a product or service through advertising, promotions, and other forms of communication to pull the consumer toward the product or service. This can be contrasted with the push strategy, which pushes the product or service onto the consumer through distribution channels and sales promotions. The exchange strategy focuses on the value exchange between the consumer and the marketer, while the other options (D and E) are not commonly used marketing strategies.

Which Strategy Directs Marketing Efforts at the Consumer