A(n)________ strategy directs marketing efforts at resellers,and success depends on the ability of these intermediaries to market the product,which they often do with advertising.

Question

Quizplus · Accepted Answer

A push strategy involves directing marketing efforts towards resellers or intermediaries who are then pushed to promote and sell the product to consumers. This strategy is dependent on the ability of these intermediaries to effectively market the product and often involves the use of advertising that the resellers can use to push the product to customers.

A(n)________ Strategy Directs Marketing Efforts at Resellers,and Success Depends on the Ability