A ________ is a legal sign that indicates ownership.
A) trademark
B) logo
C) brand
D) patent
E) brand position
Correct Answer:
Verified
Q51: Which of the following exists in consumers'
Q52: A(n)_ strategy directs marketing efforts at resellers,and
Q54: Hamburgers and toothpaste are both examples of
Q55: Integrated marketing communications produces better communications _.
A)
Q62: _ is the intangible value of the
Q64: Brand _ programs offer customers rewards for
Q66: Which of the following measures the financial
Q67: Bold,fun,exciting,and daring are all examples of _.
A)brand
Q71: Which of the following is a strategy
Q78: Which of the following is NOT a
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