Brand value comes in two forms: the value to the ________ and the value to the ________.
A)consumer;competitor
B)consumer;corporation
C)competitor;channel
D)corporation;competitor
E)shareholder;stakeholder

Question

Quizplus · Accepted Answer

Brand value is measured in terms of its value to both the consumer and the corporation. However, in this particular question, only one option includes both the consumer and the corporation, which is B. The value of brand to the consumer is the utility or emotional connection it provides, while the value to the corporation is the financial benefits it generates. Hence, B is the right answer.

Brand Value Comes in Two Forms: the Value to the ________