Puma sells its edgy designs to trendy retailers but also sells its more mainstream products in stores such as Foot Locker.Which marketing mix element does this strategy illustrate?

Question

Quizplus · Accepted Answer

This strategy illustrates the "place" element of the marketing mix, as it concerns the distribution channels and locations where the product is sold. Puma is using a selective distribution strategy by selling its edgy designs to trendy retailers and its mainstream products in more widely available stores like Foot Locker.

Puma Sells Its Edgy Designs to Trendy Retailers but Also