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Advertising,sales Promotion,personal Selling,public Relations,and Direct Marketing Are All Promotional Tools

Question 50

Multiple Choice

Advertising,sales promotion,personal selling,public relations,and direct marketing are all promotional tools ________.


A) that should be integrated under the concept of integrated marketing communications
B) used in business-to-business markets but not consumer markets
C) used for push strategies but not pull strategies
D) used for pull strategies but not push strategies
E) used in consumer markets but not business-to-business markets

Correct Answer:

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