Refer to the following passage to answer the questions below.
Johnson & Johnson manufactures health and beauty aid products under several brand names.The company sells its products to end consumers through retail stores such as grocery,drug,and discount stores.J&J employs a sales force that calls on intermediaries,such as wholesalers and retailers,and spends part of the promotion budget on trade deals to influence intermediaries to carry the company's brands.The remainder of J&J's promotion budget is spent on mass advertising and sales promotions,such as coupons,targeted toward consumers.
-J&J also markets its Tylenol brand of pain relievers to hospitals.What type of market is that?
A)consumer
B)primary
C)institutional
D)reseller
E)secondary

Question

Quizplus · Accepted Answer

Marketing to hospitals falls under the category of institutional market, which includes organizations or institutions that purchase goods and services for their own use rather than for resale.

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