All of the following are drivers of the affective response EXCEPT which one?
A)wants
B)needs
C)emotions
D)liking
E)resonance

Question

Quizplus · Accepted Answer

Needs are not drivers of the affective response, rather they are a part of the cognitive response. Affective response is driven by emotions, liking or dislike, wants, and resonance (the degree to which a message or stimulus is meaningful or relevant to an individual).

All of the Following Are Drivers of the Affective Response