Wholesome Soups,a maker of organic soups,is starting a new marketing campaign emphasizing the ease of preparing and eating Wholesome Soups on the go.Print,television,and Internet ads feature college-aged students enjoying Wholesome Soups between classes and during study breaks.Wholesome Soups' new marketing campaign is most likely aimed at which of the following?
A)baby boomers
B)baby busters
C)Gen Xers
D)echo boomers
E)Generation Jones

Question

Quizplus · Accepted Answer

The marketing campaign is targeting college-aged students, who are typically part of the echo boomer generation.

Wholesome Soups,a Maker of Organic Soups,is Starting a New Marketing