Which of the following statements is FALSE regarding secondary research?
A) It is called secondary because it is information that has been collected and published by someone else.
B) Much of the secondary research used by advertisers comes from government census records on the population's size, geographic distribution, age, income, occupation, education, and ethnicity.
C) Secondary research found on the Internet is not valid.
D) Trade associations can be a reliable source for secondary research.
E) Secondary research suppliers gather and organize information around specific topic areas for other interested parties.
Correct Answer:
Verified
Q4: _ compiles information about the product,the product
Q5: _ focuses on message development research,media planning
Q8: Which of the following statements is true?
A)
Q9: _ identifies people who are in the
Q10: _ uncovers critical information that becomes the
Q37: _ research provides insight into the underlying
Q38: Quantitative research is typically designed to either
Q40: Lexis-Nexis and Dow Jones' Factiva are both
Q43: Computer-vision software and eye-tracking technology would most
Q56: What are the two primary characteristics of
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