________ research provides insight into the underlying reasons for how and why consumers think,feel,and behave as they do,using tools such as observation,ethnographic studies,in-depth interviews,and case studies.

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Qualitative research methods aim to understand the deeper motivations and attitudes behind consumer behavior. This type of research relies on observation, ethnography, in-depth interviews, and case studies to provide rich, detailed insights into consumer behavior. It is often used at the exploratory stage of research to uncover new ideas and opportunities.

________ Research Provides Insight into the Underlying Reasons for How